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Business Insights Analyst - Marketing
Location:
Montvale, NJ
Description:
Business Insights Analyst - Marketing ID 2024-1408 Category Financial, Planning & Analysis Position Type Salaried Remote No Shift Time 40 Location Montvale, NJ Overview Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 140 years we've been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind our success and we strive to provide a work environment where hard work, creativity and purposeful collaboration are fostered and encouraged.Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services, and customer experiences, design pioneering paints using the latest technologies, and deliver unparalleled value and brand experiences for our customers and retail network.The Business Insights Analyst will provide analytical support to Marketing through collaboration with business teams. This includes, but not limited to marketing program analysis for effectiveness and opportunity, key performance indicators + reporting dashboard development, report standardization, recommendation proposals based on objective data review. This role will also provide operational market research support leading product performance testing, new product testing, and primary and secondary research collection. The Business Insights analysis will also be responsible for assisting with ad-hoc and monthly analytics.This is a unique opportunity to gain broad experience, have responsibility for a variety of projects and engage with key decision makers. The Business Insights Analyst will assist the organization with gleaning data driven insights that lead to meaningful action. Responsibilities * Prepare and interpret primary and secondary marketing research relating to our brands, segments, and competitors within those segments (make recommendations based on the analysis) * Communicate findings via reports and presentations to marketing stakeholders and peers and stay current with market research and data analytic tools and methodologies * Analyze & synthesize research data on an ongoing basis, and produce high-quality market research reports with actionable recommendations * Partner closely with the Market Research Manager to build and standardize processes that support the use of research at Benjamin Moore * Translate research briefs into a project plan with corresponding steps and timelines * Represent the team in meetings with business partners and present to internal audiences, as needed * Participate in all aspects of the research process from questionnaire writing and research design, analysis, and interpretation of results through to preparation of reports * Foster strong relationships with key stakeholders by responding to queries and providing updates * Assist with various internal ad hoc requests and projects to assist and support Marketing, and peers with on-demand analytics * Collaborate with marketing leadership team to define KPIs, and effectively track program performance and effectiveness * Gain an understanding of all marketing data platforms (internal and external). Assist marketing leads with extracting and standardizing data for purposes of reporting and analysis. * Collaborate with various internal teams to define data requirements, establish data collection methodologies, and ensure data integrity and accuracy. Utilize insights from data analysis and trends to support marketing activities * Monitor and evaluate the effectiveness of marketing programs and provide timely reports on their success along with areas for improvement * Analyze and present overall and business unit marketing data to better understand performance and make recommendations to stakeholders * Analyze and examine campaign performance metrics across various marketing platforms to uncover trends and opportunities for optimization. * Analyze and examine color tools merchandise usage to better understand end-user behaviors * Stay up to date with industry trends, emerging technologies, and best practices in data analysis and market research to continuously improve analytical capabilities and drive innovation within the organization Qualifications * B.A. or B.S. in Business, Data Analytics or Related Field * 3+ years of experience required in key functional areas outlined above * General Excel/PowerPoint skills; proficiency with Business Objects and other mining tools; data visualization tools (i.e., Tableau, Qlik Sense) * Ability to turn business questions into research methodologies * Strong analytical and critical thinking skills * Passion about solving business problems using data (marketing performance/effectiveness & market research) * Ability to communicate openly and honestly with colleagues and customers. Takes personal responsibility for the quality and content of the work, and complies with information confidentiality requirements where applicable * Ability to work in a rapidly evolving environment and quickly grasp new concepts by demonstrating and applying knowledge of these tasks timely and accurately * Ability to maintain effective relationships by collaborating with customers by fully understanding and meeting their expectations. Seen as a team player that encourages collaboration and quickly gains trust and support of peers. Finds common ground and solves problems for the benefits of all * Strong written and verbal communication skills with high degree of accuracy and attention to detail * This position requires minimal travel on an as needed basis * There are minimal physical requirements for this positionCompensation PhilosophyAt Benjamin Moore, our brand represents excellence, and we strive to provide a comprehensive total rewards package to match. In addition to competitive base salary, every exempt and non-exempt role in our organization is eligible for a performance-based annual raise and bonus in recognition of their efforts that contribute to the success of our organization. We conduct regular pay audits, using both external market data and internal comparisons to ensure that our employees are compensated fairly and equitably. During our annual compensation review, we implement merit, equity, and promotion increases after a full calibration across all roles. We believe that benefits should connect you to the support you need when it matters most. In addition to our monetary compensation package, Benjamin Moore provides a full range of benefits that are personalized to help support you physically, financially, and emotionally, both through the big milestones and in your everyday life.Diversity, Equity & InclusionAt Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve. Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore. At Benjamin Moore & Co, we don't just accept difference - we celebrate it, we support it, and we thrive because it benefits our employees, our products, and our community. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benjamin Moore is proud to be an equal opportunity employer.Student Loan Repayment Assistance ProgramBenjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee's student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.EOEBenjamin Moore & Co. is an equal-opportunity employer that is committed to a culture of inclusion and diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to these principles means all employment decisions are made based on qualifications, merit, and business need.
Posted:
April 13 on Broadbean
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More About this Listing: Business Insights Analyst - Marketing
Business Insights Analyst - Marketing is a Advertising & Marketing Marketer Job located in Montvale NJ. Find other listings like Business Insights Analyst - Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Business Insights Analyst - Marketing is a Advertising & Marketing Marketer Job located in Montvale NJ. Find other listings like Business Insights Analyst - Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.