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Head of Marketing - New Segments, Onramps and Channels
Location:
Culver City, CA
Description:
Head of Marketing - New Segments, Onramps and Channels, Amazon & Prime Marketing - Job ID: 2349472 | Amazon.jobs Skip to main content Head of Marketing - New Segments, Onramps and Channels, Amazon & Prime Marketing Job ID: 2349472 | Amazon Japan G.K. Apply now DESCRIPTIONAre you excited about innovating for a billion+ dollar business? Are you an innovative leader who combines marketing and technology? Do you want to help pioneer and scale a high impact, strategic priority for Amazon’s consumer business? Are you willing to roll up your sleeves and help build something new from the ground up? Join us to make a difference to how Japanese customers shop online.The Team:The JP Customer Growth and Engagement team works to help customers discover the best of Amazon and Prime using data and insights to invent, test, and scale programs that drive customer engagement and Prime growth. We invent to help new-to-Amazon customers enjoy a seamless onboarding, product discovery and shopping experience, and create an end-to-end flywheel of customer engagement whether they're on Amazon.co.jp, exposed to marketing off-site, or engaging with one of our key partners.The Role:We are seeking an innovative, data-driven, result-oriented Marketing Leader to pioneer and scale a high impact, strategic project which will help drive the next phase of Amazon's growth in Japan. You will build, lead, and execute the Go to Market strategy and approach while growing and shaping a marketing team from the ground up. This is a full funnel marketing role responsible to drive growth through all customers touchpoints from partner co-marketing (e.g. physical stores, apps, partner ad campaigns), through to Amazon channels, leveraging new onramps to drive shopping and lifecycle engagement.The right candidate has successful experience in results-driven marketing, an unbridled passion for technology, and an entrepreneurial spirit with strong product marketing, leadership, and stakeholder management skills. They will demonstrate ability to balance customer research, data analysis, strategic leadership, project and senior stakeholder management. They have experience working for a consumer facing tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.Given the initiative is still in an early phase, it will also be important to come up with and test new ideas, dive deep into the data to double down on what’s performing, and create scalable programs and mechanism to grow effectively. You'll need to act both strategically and tactically - from the creation of plans, to the execution, and analysis of business impact.Key job responsibilities* Develop Go to Market growth plan including strategy, approach, and x-functional marketing plan for a new vertical that will reach, acquire, and engage underpenetrated customer segments.* Synthesize customer research and insights, business metrics, and understanding of the partner to define key inputs and hypothesis that guide innovation.* Drive customer demand by launching performance marketing driven programs on owned channels, and for influencing partner marketing on 3PP paid and owned channels, and through touchpoints managed by partner teams.* Establishing an ‘always on’ structured testing approach to rapidly build learnings and inform future programs.* Own growth KPIs; develop metrics and measurements to determine campaign effectiveness, including partnering with technical teams to implement performance measurement, attribution and channel optimization as inputs to business goals.* Grow and manage a team of Product Marketers and Partner Marketing Managers, developing mechanisms for efficient strategic planning and operationalizing mechanisms to automate manual process.* Partner with a cross-disciplinary team of Product Managers, BD/Account Managers, Finance/Data Science, and peer marketing teams to ensure alignment of marketing strategy, timely management of blocking issues, and support across team to meet timelines.* Research customer benefits, barriers, and drivers, using them to define our product value proposition and create a messaging framework that amplifies customer benefits and overcomes key barriers.* Maintain a shared marketing calendar to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns and initiatives.We are open to hiring candidates to work out of one of the following locations:Tokyo, 13, JPN BASIC QUALIFICATIONS* 7+ years’ experience in digital marketing with relevant experience including developing consumer marketing strategies and programs in digital marketing and/or partner marketing space.* Success in integrated campaign management, customer acquisition, promotions, marketing, and/or product marketing.* Verbal and written communication skills in English.* Strong commercial and analytical skills: ability to formulate effective performance driven marketing, implement new marketing metrics/KPIs, and continually drive improvements.* Independence, flexibility, and ability to handle ambiguity with willingness to roll up your sleeves and work hands on.* Bachelor's Degree. PREFERRED QUALIFICATIONS* Business level or better Japanese* Proven success managing time previous experience managing multiple projects in high growth environments, cross functional organization.* Experience with subscription business, consumer products, media and/or e-commerce.* Experience working in a global matrix organization.* Experience working with cross-functional international teams during problem resolution.* Experience in or professional knowledge of at least one of the following industries or functions: retail, mobile, high-tech, internet, digital advertising, payments.Amazon is striving to be Earth’s Best Employer.Want to learn about Amazon's employee diversity and inclusion efforts? Visit About Amazon.https://www.aboutamazon.jp/news/working-at-amazon/?utm_source=hr&utm_medium=owned&utm_campaign=working202251215960515121553051Please check the website below for measures to eliminate unwanted second-hand smoking in each facility:https://www.amazon.jobs/en/landing_pages/passivesmoking就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。https://www.amazon.jobs/jp/landing_pages/passivesmokingThe salary information can be provided individually prior to the 1st interview賃金に関する条件は、１次面接の前に個別にご案内することができます Job details JPN, Tokyo Worldwide Marketing Marketing Related jobsEvent Marketing Manager, Amazon Business Location: JPN, Tokyo Posted: November 7, 2023 (Updated 1 day ago) Online Marketing Manager, Amazon Devices Location: JPN, Tokyo Posted: November 21, 2023 (Updated 1 day ago) Sr. Marketing Manager, Amazon Flex Location: JPN, Tokyo Posted: November 7, 2023 (Updated 3 days ago) Marketing Manager, B2B, Amazon Business Location: JPN, Tokyo Posted: June 15, 2023 (Updated 3 days ago) Sr. Marketing Manager , XCM Prime Location: JPN, Tokyo Posted: October 23, 2023 (Updated 4 days ago) Share this job JOIN US ON Find CareersJob Categories Teams Locations US and EU Military recruiting Warehouse and Hourly Jobs Working At AmazonCulture Benefits Amazon Newsletter Diversity at Amazon Our leadership principles HelpFAQ Interview tips Review application status Disability accommodations EU background checks English Amazon is committed to a diverse and inclusive workplace. 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Amazon
Posted:
January 1 on WhatJobs
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More About this Listing: Head of Marketing - New Segments, Onramps and Channels
Head of Marketing - New Segments, Onramps and Channels is a Advertising & Marketing Marketing Executive Job at Amazon located in Culver City CA. Find other listings like Head of Marketing - New Segments, Onramps and Channels by searching Oodle for Advertising & Marketing Marketing Executive Jobs.
Head of Marketing - New Segments, Onramps and Channels is a Advertising & Marketing Marketing Executive Job at Amazon located in Culver City CA. Find other listings like Head of Marketing - New Segments, Onramps and Channels by searching Oodle for Advertising & Marketing Marketing Executive Jobs.