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Marketing Director - Full Time
Location:
Suttons Bay, MI
Description:
EDUCATION / EXPERIENCE Bachelor's degree in Marketing or related field. Minimum of five (5) years casino marketing management experience required. Must have an applied knowledge of marketing concepts and methods reasonable advertising costs, cost per point (CPP), market share, reach, viewership, and other print, radio and television media standards. Must have experience coordinating the work of a team toward common goals and objectives. Must possess excellent organizational, communication and multi-tasking skills. Must also have outstanding time manage skills. Must be able to analyze marketing promotional data. SUMMARY The Marketing Director coordinates and supports the effective and efficient implementation and evaluation of marketing, sales and promotional activities that are consistent with the company's marketing strategy and strategic plan. The Marketing Director will work with various marketing elements (e.g., sales, advertising) to develop and manage a time-line and calendar of marketing activities for both properties. The Marketing Director will also coordinate the collection of information for evaluating existing and potential markets and the cost effectiveness of various marketing activities against pre-established objectives. The Marketing Director will communicate necessary information to internal departments to insure an effective implementation of marketing programs. The Marketing Director will also coach and mentor employees of the marketing department in an effort to enhance their knowledge, skills and job performance. ESSENTIAL JOB FUNCTIONS Assures that marketing activities and the focus, e.g., objectives, targets, of these activities are directed at achieving marketing objectives. Insures that marketing department staff has knowledge of the marketing plan, marketing objectives and the activities of other persons in the department. Develops, coordinates and oversees a master calendar and time-line of marketing activities. Provides feedback and constructive criticism of proposed marketing activities and events. Responsible for facilitating and coordinating the different marketing elements sales, advertising, entertainment - toward achievement of marketing objectives. Compiles and presents information for evaluating existing and potential markets. Communicates necessary information to internal departments to ensure effective implementation of various marketing programs. Maintains a record of marketing activities including; objectives, target markets, costs. Compiles and presents information to assess the cost-effectiveness of marketing activities. Assist marketing department staff acquire the training, knowledge and skills that are needed to achieve marketing objectives. Maintain compliance with policies and procedures. Effectively communicate within the organization to insure the accurate, timely and consistent processing of jobs. Oversees the development, testing and implementation of new marketing systems and software. Oversees training of subordinates on new marketing systems and software. Provides analysis information in a useful and required form. Responsible for the overall integrity of daily operations, offers and customer database information. Some travel may be required for the needs of the business or for further training regarding the department or the business. Train current supervisors on all Human Resources forms and processes in regard to corrective action, Employee Time off requests, separations, Employment policies and procedures and how to handle employee situations that may arise. Willingness to cross-train and provide support in related areas of operations. Other duties as assigned by management. OTHER NECESSARY SKILLS AND ABILITIES Must understand and be able to apply basic marketing concepts, e.g., targeting, positioning, marketing objectives. Ability to assist with the development of specific marketing activities in support of an overall marketing plan with attention to detail and a keen eye for bottom-line results. Must be able to coordinate the works of various marketing elements including sales, advertising, guest relations and entertainment. Must be able to provide constructive criticism of proposed marketing activities, e.g., advertisements, events, with regard to targeting and positioning. Possess the necessary analytical and computer skills to secure, request and integrate various information to assess markets and the effectiveness of marketing activities. Must have the ability to effectively communicate the results of these analyses in written reports. Proven ability to handle multiple, complex projects simultaneously. Must be able to complete tasks and projects in a timely manner by prioritizing obligations and time. Must have excellent customer service and communication skills both verbal and written. Must be a team player with a positive attitude. Must be highly organized and able to handle multiple tasks at one time. Must possess the ability to work with various personalities while maintaining impartiality. Must be outgoing, emotionally balanced (sense of humor and prospective), self-confident and able to make cold calls and prospect for new business. Must possess excellent presentation skills and strong negotiation skills. A true passion for customer service, both internally and externally. SUPERVISORY RESPONSIBILITIES Task delegation to achieve maximum results Reinforcement of policies and procedures Direct department expenditures Maintain in-depth knowledge of all departmental operations Direct all interviews for new hires as well as promotions and transfers Perform employee disciplinary actions and corrections including hiring and terminating employees. Kronos and employee records information like absent reports, terminations, and vacation and personal time off requests. Maintaining safety and security in the department including all emergency responses and reports Planning and organizing all departmental functions. Ensuring completion of scheduled shift reports and other shift details as required by management. Maintain open lines of communication with other departments and within the department itself. Creating and administering a mentoring program within the department to ensure that other staff members are trained and ready to move to the next level. Oversee departmental training procedures and evaluate effectiveness of the training program DRIVING REQUIREMENTS Must have a valid, Michigan driver's license and be insurable by the Tribe's insurance. EQUIPMENT TO BE USED Desktop computer, spread sheet programs, database software, laptop computer, multi-line phone system, copier, fax machine, printer, cell phone, pager, and other general office equipment. TYPICAL PHYSICAL DEMANDS May be required to lift up to 25lbs. and be able to stand and/or walk for extended periods of time. May also be required to reach, bend, stretch, kneel, crawl, lift and carry on occasion. TYPICAL MENTAL DEMANDS Must be able to coordinate and focus the activities of a diverse team working simultaneously on different marketing activities. Must be comfortable providing constructive evaluation and criticism. Must be able to effectively handle stressful and compromising situations while remaining focused and professional. Must be able to deal with difficult people without losing perspective. Must be able to work productively under strict time restraints with variable deadlines. WORKING CONDITIONS Must be able and willing to work in a crowded, loud smoking environment on occasion as well as be able to handle being under constant surveillance. May be required to work in small, enclosed spaces. Must practice all safety policies, procedures and standards as set by OSHA. COMMENTS Native American Preference will apply. Must be able to pass a background investigation and a drug and alcohol urinalysis as a condition of employment. Must be able to work flexible hours and to take on additional responsibilities when asked. Must adhere to company policies regarding strict confidentiality. The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the right to add or to change the duties of the position at any time. Any qualifications to be considered as equivalents in lieu of stated minimums require prior approval of the Director of Human Resources.
Company:
Turtle Creek Casino & Hotel / Leelanau Sands Casinos
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Director - Full Time
Marketing Director - Full Time is a Advertising & Marketing Director of Marketing Job at Turtle Creek Casino & Hotel / Leelanau Sands Casinos located in Suttons Bay MI. Find other listings like Marketing Director - Full Time by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Marketing Director - Full Time is a Advertising & Marketing Director of Marketing Job at Turtle Creek Casino & Hotel / Leelanau Sands Casinos located in Suttons Bay MI. Find other listings like Marketing Director - Full Time by searching Oodle for Advertising & Marketing Director of Marketing Jobs.