This listing was posted on ApplicantPro.
Senior Director Consumer Marketing
Location:
Salt Lake City, UT
Description:
Our mission at Wilson Electronics is to connect everyone, everywhere. Our cellular repeater technology allows businesses and consumers to easily enjoy the value of 5G technology where they live, work, play and shop. We have been the nation's industry leader in cellular repeater technology since 1987, and we are growing quickly in consumer, small business and enterprise markets. In addition to developing great products, we develop great people! Recognized as a "Best Companies to Work For" five times by Utah Business Magazine in 2017, 2019, 2020, 2021, and 2022, our strong work culture drives high employee satisfaction. We encourage our employees to use our company values to grow, take ownership, be customer-focused, eliminate bureaucracy and increase speed, be transparent, use data-driven facts, and have fun on the job. What we are looking for in a Senior Director of Consumer Marketing: Our future Senior Director of Consumer Marketing will play a key role in transforming the weBoost brand into a consumer electronics powerhouse. We are looking for a world-class marketer who is experienced in directing bold, consumer-centric initiatives that drive category growth, brand interest and equity, and new consumer sales. And that means you are a skilled leader in developing and executing the overall consumer marketing strategy to continually exceed DTC and retail channel revenue and contribution margin goals. In this role, you will have a unique opportunity to drive all aspects of our consumer marketing: Create a break-through brand presence for our category-leading weBoost consumer product portfolio in residential, outdoor recreation vehicles and small business categories. Conduct consumer and market research to profile audience segments and glean actionable insights, which serve as inspiration to design high performing consumer marketing programs. Take ownership of weBoost consumer brand tone and manner, positioning, messaging, and consistency (currently in redesign). Develop programs which facilitate the consumer journey from acquisition, engagement, conversion and advocacy. Design and connect all aspects of consumer touchpoints across the journey, including paid, earned and owned channels, with an emphasis on performance marketing, marketing automation, influencers and affiliate programs, eComm/.com experience, branded retail merchandising and co-marketing, PR, and social media channels. (You will have consideration - but not ownership of - consumer marketplaces). Drive the redesign and continually optimize the performance of weBoost.com with the goal of delivering DTC sales targets by bringing our brand story to life, and leveraging data and AI to recommend dynamic use of content to reach consumer segments and trigger appropriate actions. Grow weBoost social media presence and engagement. Stay on top of the latest social media trends and develop opportunities for brand storytelling. Collaborate with Sr. Director of National Accounts to leverage and integrate branded retail channel partners and VARs into the journey. Lead and share competitive insights to identify key trends, understand shifts in market direction, and inform marketing decisions. Partner with the Product team to collaborate on product innovation and launch new products, as needed. Define KPIs, tracking rules, and dashboards with our data team for continuous improvement and goal management. Manage, inspire and grow both internal and external teams focused on consumer marketing activities. Foster an environment of inclusion and belonging where all employees and vendors feel valued, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Develop and manage consumer marketing budget and reconciliation with regular updates. Stay up-to-date on industry trends, best practices, technology and identify opportunities for innovation. This position may be for you if you have: Drive to achieve, endless curiosity, and the tenacity it takes to pursue excellence in our craft while achieving goals. Bachelor's degree in Marketing, Business Administration or related field. 10+ years of experience in branded DTC consumer marketing, ideally in electronics and/or telecommunications. 5+ years in a leadership role. Experience with consumer research, strategic communications planning, as well as tracking and reporting across channels. Previous responsibility in owning and managing all paid, earned, and owned channels, and owning a marketing tech stack. Ability to work creatively and resourcefully within a budget. Capability to orchestrate multiple simultaneous programs and channels across cross-functional teams and outside vendors. Strong sensitivity to effective creative execution and nuance in the details. Knowledge of managing vendor contracts and outside agencies. Strong analytical skills, with the ability to interpret data and make informed decisions with capability to be instinctual in marketing to capture hearts and minds. Excellent interpersonal and communication skills, with the ability to lead and motivate a team. Knowledge of marketing technology platforms, including digital marketing and analytics tools. Position benefits: This position has a competitive salary plus the opportunity to receive an additional company profit-sharing bonus every 6 months. Our employees enjoy a total rewards benefits and compensation package including a generous 3 weeks of Paid Time Off package starting on day one, 10 paid holidays, matching 401k, health insurance, tuition reimbursement, paid parental leave, employer-paid disability and life insurance, and telemedicine. Our Marketing team is based in our Salt Lake City, UT corporate office. Preference will be given to candidates who are located in (or willing to relocate to) the Salt Lake City metro area. More information about Wilson Electronics: Who we are, our awards, and our mission and values. Please apply if interested. Posting will close when the position is filled. Job Posted by ApplicantPro
Company:
Wilson Electronics
Posted:
December 26 2023 on ApplicantPro
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to ApplicantPro
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Senior Director Consumer Marketing
Senior Director Consumer Marketing is a Advertising & Marketing Marketer Job at Wilson Electronics located in Salt Lake City UT. Find other listings like Senior Director Consumer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Senior Director Consumer Marketing is a Advertising & Marketing Marketer Job at Wilson Electronics located in Salt Lake City UT. Find other listings like Senior Director Consumer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.