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Marketing Specialist
Location:
Bothell, WA
Description:
Title: Marketing Specialist Department: Sales & Marketing Bargaining Unit: NBU Grade: N/A Position Type: Exempt Hours per Week: 40 Position Summary The Marketing Specialist provides marketing and communication support to growth and retention initiatives and participate in driving brand awareness. The position will proactively manage the coordination, creation, and execution of the Company's content across a variety of industry-related topics and platforms, in accordance with Company guidelines, client needs, and regulatory requirements. "Has minimum necessary access to Protected Health Information (PHI) and Personally Identifiable Information (PII) by Job Description/Role." Key Duties and Responsibilities Develops written and visual content for sales efforts, industry publications, and announcements. Translates business objectives and strategy into compelling content for blog, social media, and marketing collateral for specific audiences. Identifies content gaps and opportunities for new ideas that drive visibility. Manages social media and blog calendars to generate content that highlights activities, events, staff achievements, initiatives, and Company culture. Manages the creation of client-specific communications and education materials for participants and/or beneficiaries (i.e., open enrollment, welcome packages, member education, logos, etc.). Prepares Product-Specific Marketing and Technology-Specific Marketing (e.g., flyers, demos). Assists with Proposal tracking and library maintenance. Assists with full cycle event management. Maintains and reports on event management processes; streamlines processes for efficiency and effectiveness. Organizes attendance for conferences, industry trade shows and other events. Manages inventory of promotional items and coordinates distribution. Coordinates and hosts department and client webinars. Assists mangement in the development and execution of web strategy incorporating standard company themes, designing layout, and streamlining navigation aimed at increasing intranet usage. Completes special projects and other duties as assigned. Minimum Qualifications Bachelor's degree in Marketing, Communications, Business, in a related field, or equivalent combination of education and work experience. Minimum of 2 years experience working in a professional setting. Experience in employee benefits or healthcare is a plus. Ability to think strategically when creating content. Experience with cross-functional collaboration. Excellent verbal and written communication skills. Ease in learning new software and technology. Experience using Canva or a related platform to create content. Ability to break down complex information and create clear, concise and compelling content. Ability to understand and follow company's brand guidelines; and serve as a brand ambassador. Computer proficiency including MS Office tools and applications. Preferred Qualifications Experience using the Adobe Creative Suite, including InDesign, Illustrator and Photoshop. Experience organizing group presentations and webinars. Experience using VISIO software. Familiarity with Loopio or other RFP/Proposal Management software. Knowledgeable in the creation and execution of content on LinkedIn. Working understanding of email campaign management through Salesforce. Experience using Squarespace and Kentico. *Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job. Duties, responsibilities, and activities may change at any time with or without notice. Working Conditions/Physical Effort Prolonged periods of sitting at a desk and working on a computer and long hours on the phone. May be required to occasionally work from an office location. May be required to travel. Disability Accommodation Consistent with the Americans with Disabilities Act (ADA) and other applicable federal and state law, it is the policy of Zenith American Solutions to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Recruiting Department at XXXX@zenith-american.com , and we would be happy to assist you. Zenith American Solutions Real People. Real Solutions. National Reach. Local Expertise. Zenith American Solutions is the largest independent Third Party Administrator in the United States and currently operates over 44 offices nationwide. The original entity of Zenith American has been in business since 1944. We believe the best way to realize our better systems for better service philosophy is to hire the best employees. We look for talented individuals who share our dedication to high-quality work, exceptional service and mutual respect. If you're interested in working in an environment where people - employees and clients - really matter, consider bringing your talents to Zenith American! * Zenith American Solutions is an Equal Opportunity Employer. Zenith does not discriminate on the basis of race, religion, color, sex, physical or mental disability, gender identity, sexual orientation, age, national origin, pregnancy, status as a parent, veteran status or any other basis covered by appropriate law. All employment decisions on the basis of qualifications, merit, and business need. Job Posted by ApplicantPro
Company:
Zenith American
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Specialist
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Zenith American located in Bothell WA. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Zenith American located in Bothell WA. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.