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Marketing Manager
Location:
Attica, OH
Description:
Summary: Responsible for developing communication and marketing strategies for targeted audiences, through the creative development and delivery of the content across print, digital and electronic venues. This will include researching, writing, editing, proofing, and publishing information that effectively and accurately supports the organization's marketing and communications goals and objectives. In addition, the position may be responsible for planning and carrying out constituency and outreach events. Qualifications: Education: Bachelor's degree in Marketing. Licenses/Certifications: None. Experience: Seven to ten years of related experience, in a financial institution preferred. Previous experience managing a marketing department and budget preferred. Proven experience in the promotion of products/services. Or equivalent combination of education and experience. Essential Functions: A: Job Specific: Propose and implement communication and marketing strategies to achieve organizational goals and objectives. This includes collaboration with the organization's CEO and/or Executive Management Team as well as other cross-functional teams. Develop content (Web, print, PPT and other) that best conveys key messages and meets business goals of organization. Develop and manage content to the organization's current and future social media channels (i.e. Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and emerging networks). Manage and review content for organization's public-facing website(s), update with fresh content on a regular basis. Track, measure and report effectiveness of communication programs, marketing campaigns and events. Conceptualize and develop revenue-generating marketing programs to promote Bank products and services. Perform market research to identify threats, opportunities, customer segments and define market targets. Develop marketing activities to attract/retain customers. Develop and propose annual budget and operate within budgetary restraints. Utilize allocated resources in the most efficient manner possible to promote the Sutton Bank brand, its services and products. Define strategies for launching new and existing products taking into consideration competitive pricing models, internal costs, value proposition metrics, market acceptance and adoption rates. Educate staff on product opportunities, selling points, competitive landscape, and value proposition. Oversee donations provided on behalf of the Bank. Collaborate with sales staff to design marketing campaigns to assist in goal accomplishment. Provide prospect lists and evaluate local competition. Propose/implement marketing activities based on research and best practices. Monitor return on marketing initiatives. Serve as the Bank's Brand Manager, responsible for maintaining, improving and upholding the Sutton Bank "brand" to ensure that the name is associated with positive results by creating a lasting impression among consumers and improving product sales and market share. This includes securing and managing the trademarks associated with the Bank and its affiliates. Work with management and vendors in developing procedures, identifying processes and training staff upon the introduction new programs/products. Create all marketing material used to promote such programs. Analyze program/product success using industry trends, new account acquisition thresholds and customer retention data. Make recommendations to enhance current product mix. Create ad and promotional campaigns. Source, select and hire vendors to assist in print, billboard, radio, television, internet and social media marketing initiatives. Negotiate contracts and services. Develop marketing materials to support business needs across the organizations. Evaluate current products and services. Analyze reports to determine current utilization and trends. Recommend adjustments, product/service enhancements or elimination. Chair the Marketing Committee. Develop agendas, lead discussions and implement decisions. Attend training conferences and participate in user groups to identify best practices and new marketing trends. Stay abreast of market needs through market research, industry publications, analyst research, experiential research, client surveys. Knowledge/Skills/Abilities: The ability to communicate effectively and clearly, both in verbal and written communications. Excellent interpersonal skills. Strong knowledge of the business area that is being supported. Self-directed and motivated. The ability to manage multiple tasks. Excellent problem-solving skills. Ability to work across teams in departments for retail banking and payments. Ability to respond to common inquiries or complaints from employees, customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management and employee groups. Ability to write training documents and correspondence. Ability to solve practical problems and deal with a variety of variables in situations where only limited standards exist. Ability to interpret a variety of instructions. Sutton Bank is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status . Job Posted by ApplicantPro
Company:
Sutton Bank
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Manager
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Sutton Bank located in Attica OH. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Sutton Bank located in Attica OH. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.