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Website Strategist
Location:
Chicago, IL
Description:
WEBSITE STRATEGIST About Puttshack Puttshack is the only upscale, tech-infused mini golf experience and it appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game, while also serving world-class food and full bar in a cool environment. The Puttshack experience is really about having fun - and doing something fun - together. Founded in the UK, and headquartered in Chicago, Puttshack has 5 locations in the United States, with 8 opening in 2023 and several more in 2024 and beyond! Puttshack offers a great opportunity to join a growing company and team! The Role: Reporting to the Director of Digital Marketing, the Website Strategist position will be responsible for maintaining web content, reporting on web performance, conversion rate optimization (CRO), and managing digital listings. Working closely with creatives and technology partners to illuminate Puttshack's "Triple Threat" brand positioning, while using data to drive measurable website KPIs. What you'll do: Website Coordinate with web agency partners/internal tech teams to keep website development roadmap on schedule Maintain venue-specific website content (photography, video, copy, etc.) based on national and local campaign calendar Inform content/copywriting strategy by leaning on SEO/SEM best practices and data to ensure web content is engaging, relevant, and optimized for organic traffic growth Spearhead CRO efforts by owning repeatable website Test & Learn strategy and executing A/B tests designed to optimize for desired website behaviors (online bookings, info gathering, etc.) Report on and recommend optimizations to the website experience Execute media and event tagging on website tracking using Google Tag Manager Own recurring reporting and analysis of website performance; create website scorecards with venue-specific KPIs Outlining and submitting requirements for new CMS functionality that evolves in-house website customization and flexibility Digital Listings: Maintain accuracy of venue details on third-party listing sites using Yext Work with creatives to maintain fresh content Support Operations and Guest Services teams with reputation & guest feedback reporting across listing sites In-venue Screens: Partner with brand team to coordinate in-venue screen content based on campaign calendars Venue Openings Work with Brand Manager to establish & execute repeatable pre-open digital processes for new locations on Puttshack.com and online listing sites Requirements: 4+ years' experience in website strategy, CMS platforms, and digital content management At least 2 year's experience using Google Analytics 2 years using Google Tag Manager Google Search Console Google Analytics and/or Google Tag Manager certifications a plus BS/BA in Marketing, Digital Marketing, Technology, Communications or related field Key Skills/Competencies: Experience of working in fast moving start up environment (retail/F&B/entertainment preferred) Excellent attention to detail Proven organizational, project management, problem-solving; interpersonal, written, and oral communication skills Stays abreast of changes and developments in web & digital strategy Ability to be in office (River North) 3 days per week The Perks/Benefits of Joining the Puttshack Team: 4 Weeks PTO Medical, Dental, Vision, FSA 401k Matching Competitive Bonus Potential Paid Parental Leave WFH/In Office Hybrid Role Brand New Office in Chicago's River North (complete with stocked kitchen and beer on tap) Free Mini Golf at all venues! Puttshack is firmly committed to equal opportunity, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions. Puttshack also takes steps to prevent retaliation and to create a respectful, equitable, and inclusive environment for our Guests, Associates and Vendors.
Company:
Puttshack USA
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Website Strategist
Website Strategist is a Jobs Website Strategist Job at Puttshack USA located in Chicago IL. Find other listings like Website Strategist by searching Oodle for Jobs Website Strategist Jobs.
Website Strategist is a Jobs Website Strategist Job at Puttshack USA located in Chicago IL. Find other listings like Website Strategist by searching Oodle for Jobs Website Strategist Jobs.