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Associate Manager, Influencer Marketing
Location:
Addison, TX
Description:
At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.Grow your career as an Associate Manager, Influencer Marketing within ALG Vacations . In this role you will manage and execute the influencer strategies for CheapCaribbean, BeachBound Vacations, Apple Vacations, and Funjet Vacations by creating strategic plans for each brand, owning the process to identify, pitch, and negotiate with influencers, and coordinate their travel and activities internally with our partner marketing team and externally with resort partners. Additionally, you will analyze performance and provide recaps for all influencer campaigns the consumer brands. A successful Associate Manager, Influencer Marketing will: Own and drive influencer strategy by creating a unique plan for each brand that includes travel, influencers posting without traveling, frequency, and more. Stay up to date on influencer trends so our strategy is strong in the marketplace. Own and drive management of influencer campaigns including researching influencer backgrounds and recommending influencers for specific campaigns. Manage all communication with influencers including contracts, travel arrangements and marketing deliverables (the content they must provide). Create pitch decks and coordinate with partnership marketing and resort partner for influencer property stay. Create recap decks, analyze performance, provide insights on how to improve future campaigns, and modify strategy according to performance. Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performance. Work closely with the social media team to repurpose content, strategically leverage collaborator posts, and find unique ways to leverage assets available from campaigns. Manage brand standards across all influencer campaigns. Conduct community management for social customer service and engagement on Instagram, Facebook, TikTok, YouTube, Threads and Pinterest accounts. Throughout the day on a daily basis to reply to DM's, comments, and posts on our social channels. Direct all messages to our customer service team to handle. Engage with followers, rep-pin/repost, comment, like, and post daily across all consumer brands to encourage engagement; conduct swag giveaways or other tactics to promote engagement and increase followings. Grow social channel followings through giveaways with influencers, influencer partnerships, etc.; own and manage the ideation of ways to use influencers to grow platforms and keep track of platform growth in monthly reporting. Additional duties as needed to support new influencer and marketing activities. A successful Associate Manager, Influencer Marketing will have: Minimum 2+ years of influencer marketing experience. Bachelor's Degree in Business, Communications, Marketing or related field. Familiarity with business management tools such as Sprout Social, Tagger, Teams, Trello, Google Analytics, Microsoft Suite. Ability to travel 10-15% of time. Creative, self-motivated and ready to take initiative. Strong writing, spelling, grammar and attention to detail is vital. Strong time management and follow up skills. Negotiation and budget management skills Strong written and oral communication skills. Strong organizational, clerical and project management skills. Ability to communicate effectively and present ideas to business leaders. Attention to detail and commitment to accuracy. Ability to comply with strict deadlines and handle multiple tasks at once. Flexibility and willingness to conform to changing job responsibilities. Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment. Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising. Ability to work effectively with multiple leaders across various vacation brands. As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of many different brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands Resort Brand Management: Management of 5-star and 4-star luxury resorts through Hyatt Inclusive Collection award-winning brand portfolio Destination Management Services: Best-in-class destination management services provided by Amstar DMC and Worldstar Loyalty Program: Exclusive loyalty program Unlimited Vacation Club Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com. Our Values At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate: Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being ALG's Commitment to Diversity & Inclusion Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments. Benefits at a Glance We offer competitive salaries and a comprehensive benefit package to our U.S. based employees: Medical, Dental and Vision Insurance Basic Life Insurance Short & Long Term Disability Paid Parental Leave Corporate Wellness Program Travel Discounts & Deals Paid Time Off & Holidays 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.PDN-9a651891-3147-4fdf-af95-d0493c869d6d
Company:
Apple Leisure Group
Industry:
Other
Posted:
October 18 2023 on Professional Diversity Network
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More About this Listing: Associate Manager, Influencer Marketing
Associate Manager, Influencer Marketing is a Advertising & Marketing Marketer Job at Apple Leisure Group located in Addison TX. Find other listings like Associate Manager, Influencer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Associate Manager, Influencer Marketing is a Advertising & Marketing Marketer Job at Apple Leisure Group located in Addison TX. Find other listings like Associate Manager, Influencer Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.