Turning your website visitors into customers

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Turning your website visitors into customers

Posted on Oodle - 3 weeks ago

Category:: Special Offers on Services

Location:: Oklahoma City, OK

Features & Description

Getting people to visit your website is one thing; persuading them to part with their cash once they are there is a different challenge entirely.

Most businesses with an online presence understand the value of search engine optimisation and pay-per-click advertising as ways of getting potential customers onto their site. Both may be part of your online sales 'pitch', but neither actually earns a sale by itself.

You must make sure your site has 'stickiness' that makes people want to stay there. It needs visual, compelling content, and has to be easily navigable so the consumer can find their way around.

Keep it simple

When a potential customer clicks through to your website from a search engine, they should arrive on a page that gives them what they are looking for.

It's no good advertising a promotion if the consumer clicks on that and lands on the homepage. Send people to the relevant page. Or, if they find you via your homepage, take them to the proposition and the product in as few clicks as possible.

Once there, offer suggestions as if you were face to face. Try to sell on your site as you would in a store, If you were a customer in a shop looking at a dress an assistant might say 'These shoes would go well with that'. You can have that communication with your consumer online, by offering alternatives or complementary products.

We deliver the category targeted customers to your site: www.RealTrafficSource.com

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