Location: Phoenix or Remote

Key Objectives:

The Search Engine Marketing Manager will work closely with the product marketing and affiliate marketing for strategy, execution, optimization and analysis of search engine marketing campaigns, including both paid and natural search.

Job Duties and Responsibilities :

Daily management of the SEM agency, providing:

• Weekly analysis of search campaigns, rankings, traffic metrics
• Strategic direction
• Executing ongoing tests, including landing page optimization, ad copy, keyword generation

Monitoring of campaign performance, recommending or making adjustments to our target metrics (CPA, ROI) when needed

Creating, implementing, reporting, and analyzing SEM campaigns by account, campaign, & keyword groups.

Providing Strategic monthly analysis of search campaigns, visibility, ranking, and traffic metrics

Executing all search marketing tactics

Working with the technology team and various consulting groups to implement best practices for natural search engine rankings

Management of link building development and optimization

Manage and communicate on SEO program performance

Expand and improve campaigns based on set clear and quantifiable goals