2004 Chevrolet SSR Review

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Nashville, Ind. -- Even though you travel the Bill Monroe Memorial Highway to get here, this Nashville's reputation has little to do with "pickin' and grinnin'." Driving Chevy's SSR (for Super Sport Roadster) through this artists' colony seems appropriate, though, for while it may or may not be a work of art, it is a vehicle for those who want to be noticed.

"It's not as if we figured General Motors needed a two-door convertible V-8 pickup truck to fill a market niche," noted Bob Walczyk, SSR marketing & product manager. We agreed, then queried him on who is the customer for this vehicle. "We're rather excited to find out ourselves," was his reply. "We think the demographics will be similar to the Corvette's, but those folks would be more discerning on ride and handling." Walczak is sure that these 45-to-50-year-old males with a $90-95,000 household income "aren't the Lexus type."  But given the SSR's $41,995 base price they are in Lexus territory.

Concept to reality