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Assistant Vice President (AVP) Consumer Insights, Marketing
Location:
Framingham, MA
Description:
Discovery is at the core of everything we do : whether it's a great value, incredible style, or building long:lasting partnerships with people around the world. That's what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you. Job Summary: The Consumer Insights Assistant Vice President (AVP) will lead insights for the two largest TJX brands. The AVP will be responsible for data and insight generation that guides brand strategy, segment/audience strategy, creative development/optimization, and marketing plan development to drive continued brand consideration and profitable growth. The AVP will be responsible for understanding consumer sentiment and consumer perceptions of our brands, identifying opportunities for customer growth, and providing insights on how to build the brand. The successful candidate should demonstrate strong analytics and research expertise, business acumen, and communication skills. The AVP will work cross:functionally with a wide variety of stakeholders, including other consumer insight leaders, brand marketing leads, external creative agencies, and merchant leads, and elevating insights and strategy to Executive Level. The AVP will also have responsibility to manage other insight leaders and oversee relationships with our outside research/analytics agency partners. Major Areas of Responsibility: : Lead team on vision and execution of research, analysis and insight generation for the two largest TJX brands acting as the passionate voice of consumer, business, category, and competitive insights : Lead and oversee primary quantitative research capabilities and studies (i.e. segmentation, brand health, communications tracking, category research), qualitative exploratory research, creative testing, customer journey : Integrate data and insihts across various sources to determine overall implications and influence multiple stakeholders, including Executive level, with insights generated : Establish and refine our best practices for the appropriate use of different research methodologies, interpretation of results, and delivery of value to the business : Develop team of insight leaders and support management of external vendor relationships Qualifications: : Bachelors degree; Minimum 12 years of experience in consumer insights, market research or analytics, including 6+ years leading and managing insight and analytic professionals/teams and experience working in:house/client side : Background in designing, analyzing and generating insights and action from both quantitative, including continuous/ongoing tracking programs and secondary data sources, and qualitative research : Experience in guiding and influencing brand strategy, segment/audience strategy, creative development/optimization and marketing plan development based on insights; ideal candidate would have experience with generating insights for Brands Customer Experience : Passion understand consumer needs, behaviors and trends, and advocating for the consumer : Exceptional analytic skills with the ability to skillfully analyze, dissect, and interpret data : Attention to details and able to grasp the big picture : Adept at presenting complex concepts in an easy to understand and actionable way : Strong project management skills and comfortable working in an agile, fast:paced environment : Experience influencing across a broad array of internal and external partners : Experience in directing a team to develop, analyze, synthesize, and communicate data and insights effectively : High degree
Industry:
Insurance
Posted:
May 1 on Tip Top Job
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More About this Listing: Assistant Vice President (AVP) Consumer Insights, Marketing
Assistant Vice President (AVP) Consumer Insights, Marketing is a Executive VP Job located in Framingham MA. Find other listings like Assistant Vice President (AVP) Consumer Insights, Marketing by searching Oodle for Executive VP Jobs.
Assistant Vice President (AVP) Consumer Insights, Marketing is a Executive VP Job located in Framingham MA. Find other listings like Assistant Vice President (AVP) Consumer Insights, Marketing by searching Oodle for Executive VP Jobs.