SAN MATEO, Calif. - November 19, 2007 - Oodle (http://www.oodle.com/) today announced the launch of Oodle 2.0, a whole new way to shop classifieds. With a new suite of tools and a complete site redesign, Oodle radically improves the way consumers use classifieds.
"Most people have a love-hate relationship with classifieds," said Craig Donato, CEO of Oodle. "They can find great deals but it's incredibly frustrating and time-consuming. Oodle not only gives users access to millions of local listings, it now provides the tools they need to quickly discover great deals."
With the launch of Oodle 2.0, users can:
Relax While Oodle Does the Work
Oodle recognizes that shopping through classifieds involves more hunting than traditional e-commerce. It typically takes weeks to find the right car or apartment, which is why Oodle has introduced a personalized home page that includes recent searches, so when users return to the site they can quickly pick up where they left off. Between visits, users also receive detailed email updates of new listings that match their active searches.
Get the Inside Scoop
Oodle enables users to make informed buying decisions answering questions like, "What's a great price?" and "How often do listings like this pop up?" The site also safeguards users against an increasingly prevalent problem in classifieds: fraudulent listings. Oodle's improved spam detection automatically deletes listings it determines to be fraudulent and flags listings that seem suspicious.
Find What They're Looking For
Oodle continues to expand its market-leading search, now indexing over 500,000 new listings every day. Instead of long forms, the site also includes a smart search box that automatically translates keywords into a structured query. For example, a search for "2004 honda accord" is translated into "make=Honda, model=Accord, year=2004," yielding better search results.
"There has been limited innovation among classifieds publishers since the business went online in a serious way," said Greg Sterling, Sterling Market Intelligence. "However Oodle has emerged as one of the most interesting and innovative companies in the category."
Oodle (www.oodle.com) is a whole new way to shop classifieds. Bringing together more than 30 million listings from over 80,000 classified sites, Oodle improves the way people buy and sell locally. Oodle offers the most comprehensive search, convenient email alerts and information to empower consumers to make better buying decisions.
Since its launch in 2005, Oodle has grown rapidly and attracts over two million unique visitors each month. In addition, the Oodle Network powers classifieds for over 200 leading brands, including Cox Interactive, Media General, The Washington Post, San Diego Union Tribune and Lycos. The Oodle Network offers media companies and portals a proven business model for classifieds and the best classifieds marketplace for their customers.
Broadcast-quality video footage of the new Oodle can be found at: http://developer.oodle.com/files/broll/index.html.
For more information, please contact:Michelle Andersen